What Blake Lively Can Teach You About Presence, Confidence, and Main Character Energy

Let’s be honest—this one feels a little spicy.

At the time of writing, Blake Lively’s name is everywhere. But not necessarily for reasons she’d choose. The press cycle around the film It Ends with Us (co-starring and directed by Justin Baldoni) has been messy—allegations, drama, legal disputes. It’s a lot.

But this isn’t a takedown or a gossip piece. It’s not here to add to the noise. In fact, quite the opposite.

(Watch the video that breaks everything down below!)

This is a breakdown of what we can learn from Blake Lively—regardless of the headlines.

Because love her or hate her, one thing is undeniable: Blake Lively has presence. (pssst, I talked about a similar phenomenon in a previous blog post about Dolly Parton)

Even if you’ve never sought out a single article about her, you know who she is. And that’s not by accident. Blake (or the team around her) understands brand, energy, and visibility in a way that offers real lessons—for individuals and businesses.

Ready? Let’s get into it

1. The Power of IDGAF Energy

Blake Lively walks red carpets in jaw-dropping gowns. Her hair is perfect. Her presence is undeniable. And yet? She never feels thirsty for attention. If she has imposter syndrome, we’d never be able to tell.

She embodies what I like to call confident nonchalance—that vibe of, “Oh, this old thing? I just threw it on.” And while we know her team puts thought into every detail, she makes it look effortless. That’s the trick.

Why it works:

We’re biologically drawn to confidence. When someone radiates self-assuredness, we don’t question it—we want to be near it. And the truth is, most people struggle with self-confidence. So when someone appears completely grounded, it’s magnetic.

What you can learn:

• Stop narrating your worth. You don’t need to explain every choice or justify your presence. Let your work, energy, or product speak for itself.

• Post the polished photo—but don’t apologize for it. You can be proud without over-explaining.

• Desperation is loud. Whether you’re building a brand or entering a room, confidence doesn’t beg. It simply is.

2. Show Up Like You Belong

From Cannes to fashion week, from Hollywood events to entrepreneurial ventures, Blake Lively never carries “I’m lucky to be here” energy. And that’s powerful.

She doesn’t shrink. She doesn’t overcompensate. She simply shows up like the room was built with her in mind.

Why it works:

So many women, creatives, and entrepreneurs have been conditioned to earn their space, prove their worth, or wait to be invited. But when you internalize that belief, you outsource your power.

Blake doesn’t wait for permission. She walks in with ownership.

What you can learn:

• Presence over permission. Decide you belong in the room before you walk into it—and people will mirror that energy back to you.

• Prepare, but don’t posture. Knowing your value doesn’t require a pitch deck.

• Try this: Next time you’re in a social or networking setting, initiate a casual moment (ask someone what cocktail they recommend). That human connection breaks the ice and positions you as grounded and confident.

Mantras to carry with you:

• I don’t need to be the loudest person in the room.

• I’m not here to impress—I’m here to express.

• I bring something valuable just by being who I am.

3. She Disarms With Humor

Blake Lively’s Instagram could easily be a collection of flawless fashion editorials. And sure, there’s plenty of that. But every so often, she drops something silly, something unexpected. A joke. A roast. A urinal selfie with the caption, “Not much going on at the moment.”

That’s not randomness—it’s strategy.

Why it works:

Perfect is boring. And intimidating. But when someone this polished also knows how to laugh at herself? You feel like you know her. You admire her and relate to her.

Humor makes icons human. And when done right, it builds deep connection.

What you can learn:

• Own the excellence, but keep it light. You can celebrate your wins while being playful about them.

• If you’re funny, let it show. It doesn’t make you less professional—it makes you more memorable.

• Brands, take note: Replace robotic jargon with something that winks at your audience. Create content that makes your customer feel seen, not sold to.