Step-by-Step Guide for Planning Video Content That Attracts Your Dream Audience

Are you a business owner, professional, or content creator who knows you should be creating videos, but have no idea where to start? This guide takes the stress out of planning content!

This guide is for you if you’re…

  • Someone who dreams of starting a YouTube channel, Instagram or Tik Tok page but gets stuck wondering, "What would I even post about?"

  • A professional or business owner who has tons of knowledge and stories to share — but struggles to turn them into clear YouTube ideas.

  • A service provider, coach, or marketer who knows they could help more people — if only they knew what videos to make.

  • An entrepreneur who’s ready to grow their brand online but feels overwhelmed staring at a blank content calendar.

  • A passionate creator who’s tired of second-guessing every idea and just wants a roadmap to get started.

  • Someone who wants to attract their dream audience — not just random views — with videos that actually matter.

Meet the Creator

Hi! I’m Melody Beuz, an award-winning writer, multimedia strategist, and the creator of Jeans with a Blazer, which helps creatives and professionals overcome challenges they face in their career, and develop the soft skills to add momentum to your ideas.

For over a decade, I’ve helped brands, executives, and creatives tell powerful stories—stories that drive connection, growth, and real transformation. I’ve worked with everyone from Fortune 500s to first-time founders, but what lights me up most is helping people like you navigate the messy, unpredictable space between self-doubt and self-trust.

I created this guide because I know how impactful video content can be, and frustrated when the only thing holding me back was putting my ideas into motion. This guide is a reflection of the exact prompts, and step-by-step process to take the guesswork out of planning your content.