If someone told you an OnlyFans creator could teach you more about brand strategy and community building than your favorite LinkedIn thought leader, would you believe them?

In this episode of the Ari Kytsya podcast on Jeans with a Blazer, we explore the unlikely but powerful lessons from Ari Kytsya—an adult content creator who has built a thriving presence in the creator economy through authenticity, sharp influencer strategy, and fearless self-awareness.

Whether you're building a business, a brand, or trying to connect with your audience on a deeper level, Ari’s approach holds real, tangible takeaways. Here's what stands out—and what you can apply to your own creative path.

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Own the Label Before It Owns You

Ari Kytsya refers to herself, tongue-in-cheek, as a “mattress actress” and a “bop.” If you're wondering what is a bop, it's typically a derogatory term used to shame women perceived as promiscuous. But Ari flipped it, turning the insult into a brand asset.

Instead of hiding from her adult industry roots, she built her identity around it—with humor and confidence. It’s a masterclass in controlling the narrative and creating a magnetic personal brand by being unapologetically yourself.

Takeaway: Don’t wait for others to define your identity. Content creator branding starts when you lean into what makes you different, not when you try to smooth the edges.

She Built Her Audience by Ditching the Male Gaze

At the start of her career, Ari’s audience was 90% male. Today, it’s majority female. How? She shifted her content intentionally—more GRWM routines, skincare, day-in-the-life stories, fashion hauls, and honest chats about mental health and beauty standards.

She made content that felt like it was for the girls, not for attention. It worked.

Takeaway: Know your audience—and more importantly, know who you want your audience to be. You don’t have to build for the algorithm or the lowest common denominator. Your ideal audience will find you if you’re speaking directly to them.

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Building a Digital Brand Requires Transparency

Part of Ari’s success comes from her willingness to be real. She’s upfront about cosmetic procedures, the behind-the-scenes logistics of being a full-time creator, and even haters. She once responded to a troll comment by filming a video with her mom, jokingly asking if she was ashamed of her daughter’s work. (Spoiler: She wasn’t.)

In an age of polished perfection, Ari’s transparency in influencer culture is rare—and refreshing.

Takeaway: Authenticity is still your most valuable asset. Be human. Be honest. Your audience doesn’t want the highlight reel, they want the real you.

Hustle + Strategy = Creative Entrepreneurship